From launch day to 60,000 orders.
We have run Cocooncare's growth since launch. Five years on, performance marketing drives over 90% of their website sales.
BABY CARED2CPERFORMANCE MARKETINGCREATIVE STRATEGY PARTNERS SINCE 2021
10x Net sales in 5 years
60k Orders
3.5x Blended ROAS at scale
+50% AOV from bundles
01 · THE PROBLEM
A new brand needed its first sales.
Cocooncare makes organic baby products that are safe, soft and sustainable.
They came to us at launch to get website sales started, and to keep them growing.
02 · THE PLAN
Steady growth, category by category.
MOVE 1Creative strategyWe built and refined ads using customer feedback, month after month.
MOVE 2Meta and Google togetherWe used both platforms together to grow orders across every product category.
MOVE 3Product bundlesBundling lifted average order value by 50%.
03 · THE PROOF
The brief vs. the result.
THE BRIEFKickstart website sales for a new brand, and keep growing sustainably.
WHAT WE DELIVERED10x net sales in 5 years. 60k orders. 3.5x blended ROAS at scale. Performance marketing drives 90%+ of website sales.
NEXT CASE STUDYNeon Attack: 50% bigger Diwali →
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