A bigger Diwali, at the same efficiency.
Diwali is one of Neon Attack's biggest sales windows. We grew it 50% year on year without letting acquisition costs run away.
CUSTOM NEON SIGNSD2CCREATIVE STRATEGYPERFORMANCE MARKETING PARTNERS SINCE 2025
+50% Diwali revenue, year on year
4x ROAS, held
~50% More ad spend
01 · THE PROBLEM
Scale the peak without burning cash.
Neon Attack sells custom neon lights. Their Birthday Sale and Diwali Sale are the biggest revenue windows of the year.
The goal: scale sales during the festive peak without letting acquisition costs blow up.
02 · THE PLAN
Six moves, planned before the sale started.
MOVE 1Campaigns split by landing pageEach landing page got its own campaign, and budgets moved to whichever creative and page converted best.
MOVE 2An offer built around order valueWe studied their average order value and built the Diwali offer around it: a flat discount plus 2 free Diya signs.
MOVE 3Buzz before the salePre-sale ads built anticipation, so demand was already high on day one.
MOVE 4Evening campaignsDedicated campaigns for the evening hours, when most people shop, to lift conversion rate.
MOVE 5A flash sale every dayDaily flash sales kept the urgency going, so sales stayed strong through the whole sale and not just the first few days.
MOVE 6Creative testing throughoutWe tested ads hard before and during the sale, found the winners fast and put more budget behind them.
03 · THE PROOF
The brief vs. the result.
THE BRIEFGrow Diwali sales without acquisition costs blowing up.
WHAT WE DELIVEREDDiwali revenue up 50%+ year on year, with ROAS held at 4x while spend grew about 50%.
NEXT CASE STUDYAttrangi: sales up 43% →
Big sale coming up?
Book a 30-minute call with a senior strategist. We'll help you plan your peak.