Building growth in a category with almost no playbook.
Very few brands in India were running paid ads for fertility care. We built Arva's growth engine from zero, then worked directly with the founder on what came next.
FERTILITY CAREHEALTHGROWTH STRATEGYPERFORMANCE MARKETING PARTNERS SINCE 2025
8x Online sales
-25% CAC
2x+ Retention
01 · THE PROBLEM
Almost no playbook to copy.
Arva was a new brand in a category where very few brands in India ran paid ads.
With few benchmarks and few proven audiences, most of the playbook had to be built from first principles.
02 · THE PLAN
Zero to one. Then one to many.
MOVE 1Built the engineWe set up Google and Meta from the ground up and found Arva its first 100 customers.
MOVE 2Founder-level strategySaajan worked one-on-one with the founder on creative strategy and growth planning.
MOVE 3New launchesWe launched new offerings: fertility supplements, IVF and egg-freezing checks.
03 · THE PROOF
The brief vs. the result.
THE BRIEFTake a new brand from zero to its first customers.
WHAT WE DELIVERED8x online sales. CAC down 25%. Retention more than doubled, with steady organic growth.
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