₹20Cr+ in business from performance marketing.
Ignite Life brings premium gym equipment from brands like Panatta and Shua to India. We built the lead engine that now drives sales across their 3 brands.
FITNESSLEAD GENERATIONGROWTH STRATEGYPERFORMANCE MARKETING PARTNERS SINCE 2025
₹20Cr+ Business generated
1,000+ Leads a month
20%+ Qualified leads
1.5-2% Leads to orders
01 · THE PROBLEM
High-ticket products. A narrow audience.
Ignite Life came to us at launch. Their buyers are gym owners, people building custom home gyms and housing societies setting up a gym.
Every sale is high value, so every lead has to be the right one.
02 · THE PLAN
Find the right buyers, city by city.
MOVE 1Mapped high-end pocketsWe identified the premium neighbourhoods across cities where buyers actually are.
MOVE 2A message per audienceGym owners, home-gym builders and housing societies each got their own creative strategy.
MOVE 3Three brands, one engineWe extended the same system to their 2 other health and fitness brands.
03 · THE PROOF
The brief vs. the result.
THE BRIEFGenerate leads that turn into orders.
WHAT WE DELIVERED1,000+ leads a month, 20%+ of them qualified, and ₹20Cr+ in business. We now drive their overall sales.
NEXT CASE STUDYMookuthi: 150% more revenue →
Selling high-ticket products?
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